As Eater celebrates “Whale Week,” documenting the high-rolling gastronomic enclaves that dot our fruited plain, we’ve been reminded that Masa is still our most expensive restaurant. Dinner for two, after tax and tip, starts at $1,160. Wine and cocktails, of course, are extra. But how much extra? Good question.
So here, The Price Hike presents Masa & Bar Masa’s cocktail list, which is certainly one of America’s spendiest cocktail lists; you’d expect anything less from America’s spendiest restaurant?
Now here’s the problem: If you’re sourcing your bitters from artisanally bearded Brooklyn men who fly in rare herbs and panaceas from the Himalayas, and you use those ingredients to serve cocktails you can’t get elsewhere, you can charge as much as you want. But if you’re working at Masa, serving a $25 watermelon martini with Ketel One, you should ask yourself a whole variety of questions, starting with why the [bleep] you’re serving a watermelon martini at a three-Michelin-starred restaurant.
These prices are less about serving “the best”, and more about a high end restaurant leveraging it’s “brand” and menu price to justify exorbitant cocktail prices. Yep, we’ll rate this list as STRONG SELL.
Wow. I thought watermelon martinis went off the air like a decade ago.